Working as Six Cinquième production’s lead designer, the team and I was mandated to visually set the tone of the show, “Revenge of the Black Best Friend” with the creation of a visual identity and key artwork that communicate its comedic and surreal nature.
The approach was to create a brand that reflects the show’s art direction. We designed a logotype that conveys revenge with its bold, sharp font, which we transformed further by stretching out the letters for a more impactful and playful feel. Each episode also has a special version of the logo, transformed to hint at certain references or themes that are covered.
For the poster design, we created a minimal yet eye-catching lead image. We wanted to create intrigue and mirror the hyperrealism found in the show by exaggerating Toni’s afro. We also made sure to get a shot of Toni, played by Olunike Adeliyi, holding her phone closely with an ambiguous, cheeky expression on her face to subtly hint at the main character’s personality and fate.