Working as Six Cinquième production’s lead designer, the team and I solidified the tone and mission statement, and designed a visual identity that encapsulates the flexible and adaptive nature of the brand.
The icon is a versatile, abstract reference to the letters “N” and “R” and uses negative space to represent the opening of an archway. The shape and its archway stretch, morph and open up to represent the nature of this new space; space created for and by leaders of change that is ever evolving, changing and adapting to the needs of its community.
Fun organic shapes are used alongside a colour palette that offers just as much flexibility. Colours can be used in gender neutral ways and create specific moods depending on the segment of our audience we are trying to reach. It can be fun, youthful and serious when we need it to be. The choice of fonts also offers that flexibility, pairing a very round, friendly and humanistic serif font with a classic yet modern and neutral sans serif.