A series of promotional material designed for Mogwai’s album, Every Country’s Sun.

The approach was to use a visual with enough contrast to create an immersive experience, similar to the music, and to show the band’s chaotic yet organized traits. Hence, pictures were taken outside, similar to found-art, where interesting textures meets strong colours. It not only plays with different font families, their sizes, weights and colours, the type is also placed in an organized yet interesting fashion.

The final poster was truly an organized chaos which properly reveals the irregular, playfulness and weirdness of the band.

Daniel Arsham eDITORIAL

Liv branding