From a randomly selected album, the goal of this school project was to design the printed promotional material for Mogwai’s album, Every Country’s Sun.
The approach was to use a visual with enough contrast to create an immersive experience, similar to their music, and to show the band’s chaotic yet organized traits. Hence, the visual was taken outside, similar to found-art, where interesting textures meets strong colours. It not only plays with different font families, sizes, weights and colours, the type is also placed in an organized yet interesting fashion.
The final result was truly an organized chaos which properly revealed the irregular, playfulness and weirdness of the band.