The Mandate
The website was redesigned as a personal project to promote Chinese culture in an elegant and modern way, without compromising on functionality.
The Approach
The goals was to promote Chinese culture accurately, aesthetically and emotionally while still giving a sense of home for Chinese immigrants in a foreign country.
The approach was to keep it very minimalistic and elegant by showcasing the chosen typefaces and embracing white-space. The typeface Canela from the Commercial Type foundry is used for its both sharp yet soft feeling, giving it a sense of warmth and home.
